Ikea
Who is Ikea?
Ikea is the global furniture giant, known for innovative solutions to space and organised interior design. Founded by Ingvar Kamprad in 1943 as a tiny Swedish mail-order catalogue business, today IKEA is a global home furnishing brand.
Industry
Furniture and interior design
Campaign Festival of Sleep
The festival, which aligned with the release of Ikea’s 2020 catalog, featured beds and bedroom furniture and accessories, and took place at Ikea stores. The campaign launch featured an impressive schedule of workshops; customers could learn mindfulness from meditation experts to help you switch off at night.
The videos we produced for them were designed to help promote the launch of the catalogue, support Ikea’s content library online and on the website for use on social media channels and on the website as evergreen assets.
The content included refreshing your bedroom, learning style tips using Ikea products, rejuvenating morning yoga, and getting expert advice on how to encourage your baby to sleep through the night.
What we did for them?
IKEA - Ask the Experts 30 second video
IKEA - Smarter Home 30 second video
IKEA - Speed Styling 30 second video
IKEA - Through the Night 30 second video
We produced four 30 second videos
Animation to highlight the products and their features
Voice over to explain the benefits for the customer
Multiple edits for the different channels the assets would live on
Elements in the Production
Videography
Editing
Animation
Timeline
This was a fast project with a seven day turnaround from conception to completion.
Results
Thousands of views on YouTube
Thousands of views on Instagram
A busy and successful event and product activation
Storyboard
Content
https://vimeo.com/364221756
https://vimeo.com/364221675
https://vimeo.com/364221690
https://vimeo.com/364221647
CASE STUDY DEEP DIVE
What was the project brief?
Company
Ikea
Project Description
Video content for Home Furnishing Festival landing page
Objective
Create visual assets for online to promote an in store activation as well as to convert customers to buy products used in the campaign.
Audience
Customers looking for home furnishing tips particularly customers looking for products to help them sleep.
Usage
Australian e-commerce page
Deliverables
8-10 videos at 60 seconds each
Talent needs to be provided by production team
Production design, script, voiceover, talent provided by Ikea
Due Dates
Shoot: 12-16th August
Time: TBC
Round 1 edits: 26th August
Round 2 edits: 30th August
Handover: 2nd September
Our Process
1. Understand the brief / timeline / deliverables
2. Quote
3. Quote is approved and accepted
4. Receive instructions and amended brief of project
5. Write scripts
6. Go on site for recce / location scouting
7. Shoot photos for storyboard / analyse the location for video referencing
8. Make storyboards with photos and draft scripts + camera prompts
9. Send to client and await approval
10. Shoot videos over a course of a week
11. Edit videos +
12. Create animation
13. Post-production + amendments and changes happen over 2 weeks
14. Finalise videos with feedback
15. Final delivery of videos is uploaded and put on site.