Sony Film Festival

Sony Australia is one of the few brands that follow you through your whole life in every area of your life, from childhood handheld cameras to giant TVs and gaming consoles in your grown up apartment…

Redscope Films have been working with the technology giant since 2017, we create content for web and social media, film events and most recently created the creative and assets for the Film Festival campaign also coinciding with the launch of the new cinema line camera the FX6.

When we were first introduced to the FX6 Cinema Line Camera, we were immediately flooded with a nostalgic feeling and wanted to link the omnipresent nature of the Sony brand through our lives with the struggles and successes we’ve experienced personally as film makers.

’THE DREAMERS’ is a story focused on the camera but importantly, it’s a tale told by us“Dreamers”.

If we’re honest, this campaign is really our story, embodied in three characters dreaming about being a director, filmmaker and storyteller. We loved exploring our memories and using the Sony cameras to explore this creatively.

There are definitely some “oh no” and “oh yes” moments any film maker or someone working in the creative industries will resonate with.

We are grateful to Sony Australia for the gift of working with them.
We dedicate this campaign to all the dreamers, storytellers and filmmakers.

‘THE DREAMERS’ | Sony FX6 Cinema Line Camera Campaign Launch

‘The Dreamers’ is a story many filmmakers know too well, the decades of hustle, the self-doubt and the career defining moments. Filmed exclusively with the FX6 camera we put it to good use, mounting it on cars and flying it in the air chasing our characters.

Behind The Scenes WITH FX6 | THE Making of ‘The Dreamers’

This is our documentary about making The Dreamers. This film is 10 minutes from the hard working Redscope Crew, they take you behind the scenes of the film, discuss the merits of the camera and expand on the story explaining how we created these cinematic shots.

ADDITIONAL CAMPAIGN ASSETS | CUT DOWN TEASER VIDEOS

To support the promotion of both the FX6 Cinema Line Camera and the Sony Film Festival we created 4 additional social media and web assets for Sony Australia to use across their website, landing pages and social media profiles.

WHAT WE DID FOR THEM?

Sony Australia appointed Redscope Films to create an advert that would appeal to film makers and creatives for the upcoming 2021 Sony Film Festival. The client asked that the piece include the new cinema line camera, as well as be filmed exclusively with it, and we would also need to simultaneously film a documentary to use as additional content for the wider sales campaign for the FX6 camera.

The Redscope Team divided into three groups and we pitched Sony 3 creative ideas. They loved the idea of The Dreamers, and including touch points from childhood into adulthood showing the evolution of the Sony brand parallel with the characters’ coming of age.

DELIVERABLES:

Full Creative Direction

Script Writing

1 x 60 second advert

1 x 10 minute documentary

4 x 15-30 second social media adverts

Unlimited product photography and behind the scenes

RESULTS:

The FX6 Camera Sold Out

The Dreamers - 24,595 views

Behind the Scenes - 38,760 views

CREDITS

Director - Adam Dionisio

Producer - Cristina Aguilar

Director of Photography - Miller Best

Assistant Director - Jordan Hill

1st Assistant Camera - Neal Vondinklage

Associate Producers - Vienna Marie & Bec Troung

Production Designer - Audrey Alim

Production Assistant - Hayden Buchanan

Gaffer - Matt Willis

Best Boy - Balint Major

Grips - Richard Brown & Rowan Peacock

Hair and Make Up - Lauren Hoddinott

Editor - Rolando Olalia

Colourist - Yanni Kronenberg

VFX Artist - Jarred Lamiman

Animator - Shawn Vincent

Sound Designer/Mixer - Robbie Balatincz

Behind The Scenes Director - Benjamin Joseph

Behind The Scenes Crew - Jaime Vives & Hayden Buchanan

Behind The Scenes Editors - Benjamin Joseph, Jordan Hill, Wendy Lee & Cristina Aguilar

Photographers - Vienna Marie & Jeremy Lam

Drift School Australia - Fernando Wiehrl

Voice Over Artist - Mikaela Booth

Sound Engineer - Ryan Miller

Drone Op - Kelvin Ong & Paul Laoumitzis

Lead Cast -
Shane Millward, Marie Gasc, David Widodo, Quinn Togher, Yasmin Polley & Myles Crescini

Dancers - Maxine Champion, Dominic De Pasquale, Feras Shaheen, Koh Yamada

Extras - Sean Ellwod, Tilda Allerfeldt, Debbi Shibuya, Andersont Giovanni, Michael Vo, Annarita Palozzo

Special Thanks

Sony Australia, Sony ATV, Sydney Town Hall, Drift School Australia, Hill House, Hannah Ghaus, Camera Hire, The Front, Enzo Ustaris, Studio 3:AM & Redscope Friends & Family.