Lifestyle

Lifestyle videos and photos highlight the ‘lifestyle’ behind your product or service, and this speaks directly to your target audiences’ aspirations and fears. You can focus on your product, service or location and show this using beautiful visuals, action shots and create a stunning overall picture of what your prospective customer’s life will be like if they become a customer of your product or service.

Rank higher in search results. Videos are 50 times more likely to achieve organic page ranks in Google than plain text results. Building a cache of videos puts you at the top of the Search Engine Results Page (SERP) and helps people find you.

• Reach decision-makers: Almost 60% of company decision-makers would rather watch a video than read an article or blog post, according to HubSpot research. This can help you reach group sales decision-makers.

• Build trust and brand awareness: Telling your hotel or venue's story through video — including things like testimonials and answers to common questions — promotes authenticity, setting the foundation of your mission and letting customers know what they can expect from you.

• Showcase standout features: With an average shot length of under 3 seconds, videos provide a highlight reel of different rooms and amenities. Video is a particularly effective way to sell hotel meeting space to Millennial event planners — 48% of this generation only watch videos on their mobile devices.

• Influence group booking decisions: Videos can be the differentiator when busy event planners are sourcing venues.

• Increase open rates, click-throughs in emails, reduce unsubscribed: Including a video in an email can boost click-through rates up to 65% and track audience engagement in a measurable way.

• Boost conversions, sales and revenue. Using videos on landing pages can increase conversions by 86% and grow revenue almost 50% faster than other strategies.