It’s pronounced fash-un, darling.
Fashion and film, how amazing that you can film something (ensure it’s beautiful and cool AF) and within a few hours upload it to YouTube, alert a few press outlets, bloggers, and maybe buy some advertising space, and watch the views go up.
The most-watched fashion videos on YouTube aren’t your at-home-filmed-on-a-phone-insta-stories, successful fashion videos have high production value (a defined style, a clear objective, plush set design, interesting lighting, and exquist hair and beauty) and for extra clout, expect to see a well-known influencer or celebrity.
If your brand is looking to grow, reach new followers and see results, for your social media channels or e-commerce store - we can help. We’ve seen The Devil Wears Prada (more than once), we own large dark sunglasses and regularly publically shame anyone who dares to wear Crocs in our presence.
Rank higher in search results. Videos are 50 times more likely to achieve organic page ranks in Google than plain text results. Building a cache of videos puts you at the top of the Search Engine Results Page (SERP) and helps people find you.
Reach decision-makers: Almost 60% of company decision-makers would rather watch a video than read an article or blog post, according to HubSpot research. This can help you reach group sales decision-makers.
Build trust and brand awareness: Telling your hotel or venue's story through video — including things like testimonials and answers to common questions — promotes authenticity, setting the foundation of your mission and letting customers know what they can expect from you.
Showcase standout features: With an average shot length of under 3 seconds, videos provide a highlight reel of different rooms and amenities. Video is a particularly effective way to sell hotel meeting space to Millennial event planners — 48% of this generation only watch videos on their mobile devices.
Influence group booking decisions: Videos can be the differentiator when busy event planners are sourcing venues.
Increase open rates, click-throughs in emails, reduce unsubscribed: Including a video in an email can boost click-through rates up to 65% and track audience engagement in a measurable way.
Boost conversions, sales and revenue. Using videos on landing pages can increase conversions by 86% and grow revenue almost 50% faster than other strategies.