Brother Australia

The global printing-power-house have their own apps, printers, software and label makers (and more) for commercial and private customers to support their line of printers. The electronics manufacturer needed a series of videos explaining both the functionality of the printers, as well as giving their broad customer base clear instructions for office and home functionality with their label makers, support software and apps.

CAMPAIGN: How To with Brother

INDUSTRY: Electronics

WHAT WE DID FOR THEM?

Working closely with Brother’s Head of Content and Gap PR, Redscope filmed and edited the “How To” series, including an animation video. Through-out the pre-production process, Redscope helped edit scripts and gave Brother creative direction to help the products be shown in the most effective way on camera. With our team of editors, each video received unlimited rounds of revision with many tiers of stakeholder feedback.

DELIVERABLES:

25 “How To” Videos of varying lengths.

Director

Script Editing

Set Design

Storyboarding

Voice Overs

Production: Full Crew and 10+ days of filming

Locations

Post-Production

Sound Design

Casting

Animation

Unlimited Revisions

Raw Footage

TIMELINE:

From 3 months to 12 months

CREDITS:

Talent: Angelia Tziotis, Julian Kuo + Redscope Crew

Creative - Brother, Gap + Redscope

Director - Adam Dionisio

Cinematographer - Ben Baggay

Producer - Cristina Aguilar, Vienna Fornolles & Hannah Ghaus

Editors + Colour - Adam Dionisio, Cristina Aguilar, Harry Scott,